BlueSelect, designed for the working uninsured or those who are at risk of becoming uninsured, was piloted in the Tampa area earlier this year. It is ideal for individuals and small employers who want to provide coverage for employees looking for greater affordability.

"With almost four million uninsured in our State, we know the issue of affordability is a top concern for Floridians," said Penny Shaffer, market president of South Florida. "By partnering with local hospitals and other providers to create a local network, we can keep costs down, and offer a truly affordable health coverage option for the folks in these communities."

BlueSelect's coverage is comparable to traditional plans with a higher level of benefits for in-network services and a lower level of benefits for coverage out-of-network. It provides access to comprehensive prevention and wellness benefits, support services, and personalized care programs. In addition, the plans offer valuable discounts on programs and services such as weight and stress management, alternative medicine, and vision and hearing care.

Celebrating 65 years as Florida's leader in the health industry, Blue Cross and Blue Shield of Florida is mission-driven to improve affordable access to health care. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com or to listen to Floridians speak out on health care issues visit www.thepowerofthehumanvoice.com.